MAGNA: US ad spend hits all time high
October 11, 2018
“Out-Of-Home had a strong half, with cinema advertising up +12% and the rest of OOH (billboards, transports, malls, and street furniture) up +3% year-over-year.” “Advanced TV advertising keeps growing, as it brings the power of a traditional big screen linear experience augmented by superior targeting abilities. Household Addressable campaigns represent approx. $800 million while Over-the-Top, IP-delivered campaigns are growing by +40% per year to reach $2bn this year.” Click here to read the entire Fall update from Magna.